OBTAINING AND MANAGING REPUTATION PRICE PREMIA IN MARKETS FOR EXPERIENCE GOODS Evidence from academic research on the wine market
نویسنده
چکیده
• What are experience goods? For many agricultural and food items, consumers cannot assess food quality until after consumption. In the economics and marketing literature, these goods are referred to as experience goods (Nelson, 1970). When purchasing experience goods, consumers search for quality cues to inform them about their product choice. In this setting, producers’ reputations become important decision factors. OBTAINING AND MANAGING REPUTATION PRICE PREMIA IN MARKETS FOR EXPERIENCE GOODS
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